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Networking tips

If you think you are too busy running your business to make time for networking, think again. As the business owner, getting your face "out there" is an important part of your position description.

Networking exposes you to a whole new world of possibilities. Much has been written and discussed about networking, yet only few business owners possess a true grasp of how to network effectively. Networking must be fully incorporated into the daily operations of your business, not considered a secondary activity. Trust me, the more you do it the easier and more rewarding it becomes.

There are some common misconceptions held by skeptical business owners that need to be addressed here:

* Networking is not attending unlimited luncheons to collect and distribute as many business cards as humanly possible
* Networking is not joining 65 associations and never attending any events.
* Networking is not meeting people and telling them what they can do for you
* Networking is not something to be dreaded!

Networking is, quite simply, the building and nurturing of professional relationships. Your network of contacts is one of the most valuable assets as a business owner. And remember, networking is not just about who you know; it's about who knows you.

One of the first steps to building a good network is to join organizations that offer opportunities to meet and connect with other businesspeople with whom you share an industry, community or other affinity. Hundreds of thousands of organizations exist, some as small as five or six people, others as large as major corporations. Depending on your interests, business needs and time availability, many associations and networking groups are likely to appeal to you. Given all of these options, how do you decide wish memberships are worthwhile? There is no correct number of association memberships to have, so you will have to decide what makes sense for you. some business owners only belong to one or two associations and become extremely active, while others find value in receiving the publications and member benefits of several additional organizations.

Here are some suggestions for selecting which organizations and networking groups are worth the membership dues. Keep these tips in mind as you read through the organizations described below:

* Ask friends and colleagues in your industry what associations they belong to and/or recommend. If it seems like "everyone" belongs, then you should do to.

* Visit the website of each association (and each association's local chapter, if applicable) you are considering. Check closely for information about:

  • Membership dues: be on the lookout for lower prices if you join for multiple years at one time, or if you join during a special "membership drive."

  • Membership benefits: often the benefits available to the association members, such as free subscriptions to industry publications or discounts on event attendance, justify the annual membership dues

  • Publications: does the association offer a magazine, newsletter or e-newsletter? Publications are one of the best ways to educate yourself about your potential customers and competitors and to promote yourself as a contributor or interview subject.

  • Events and workshops: how often does the association host conferences, networking events or educational workshops in your area? Does the organization host teleclasses or web seminars? Will membership guarantee you will receive invitations to these events? Are there separate fees to attend these events and can non-members attend at a higher price?

  • Membership Directory or Database: if you join this association, will you receive a directory of members, and will you be able to promote yourself to you fellow members? Is the directory in print or electronic?

  • Special interest groups: if the association is particularly large, does it offer smaller groups that meet your particular needs? For instance, do they offer a women's group, a finance group, etc?

  • Board of directors: who sits on the association's board? These "VIPs" will offer insight into the caliber of the association.


* Take a test drive. While most associations do not offer trial memberships, it is worthwhile to call and request free attendance at an event or a free copy of the association's most recent communication so you can check them out before committing.