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What is Client Attraction?

Have you ever thought why too many business professionals struggle to bring in more clients and to build thriving businesses?

As marketing specialist I found Client Attraction to be the best form of marketing because is the least expensive and most powerful way to grow a thriving business. I have seen good people leaving their chosen professions because they don't know how to get a steady stream of ideal clients.

They are not aware that this situation could have been avoided if only they had taken the time to learn marketing strategies that actually work. Unfortunately, they wind up spinning their wheels and going nowhere because they are doing everything under the sun they think they should do to go after clients instead of concentrating their efforts where they belong: on getting clients to come to them.

So, how client attraction works?

Instead of becoming a nuisance by pushing yourself on people who may or may not be in the market for your services at the time you're sending your marketing message, client attraction allows you to "pull" potential customers towards you in an incredibly powerful way. With this type of marketing, you are not trying to "sell" yourself, your product, or your services to anyone. Instead, your aim is to become so incredibly "attractive" that your prospect is drawn to you.

There are a number of low-cost strategies involved in client attraction:

  • Know who your ideal clients  are and where to find them
  • Becoming licensed or earning credentials if your profession offers those choices
  • Taking continuing education courses in your chosen field
  • Articulate what you do using terms that your prospect identify as a solution to their problems
  • Designing marketing materials that pull clients
  • Taking on a position of leadership in your professional association
  • Reading everything you can get your hands on that pertains to your field
  • Earning visibility and credibility with public speaking
  • Creating high visibility for yourself within your profession
  • Monitoring and becoming involved in your profession's e-mail discussion groups
  • Forming relationships with your peers.
  • Using an effective low-cost follow up system
  • Team up with others to create strong alliances and you will attract more clients

It is vital to devote time to learn self-promotion skills because when you don't know what you're doing, all the marketing in the world won't help you land and keep enough customers to stay in business.

Keep your goals in sight. Do not stop learning. Be patient with the process. Celebrate your accomplishments and understand that whether you are a apprentice or a seasoned veteran, you need to get the word out about your services. Believe in yourself and you will attract more clients and everything you want.

Bottom Line: When it comes to marketing, shift your thinking from "attack" to "attract."
©Copyright 2008- Mariela Romero. Small Business Coach. Mariela is the owner and president ofLarmay Coaching & Training  a company dedicated to help small business owners and independent professionals grow the business they love and live the life they want.